Wisp’s V-Day campaign flipped the usual Valentine’s Day script by putting vaginal health at the center of the conversation (hearts). By showing up loudly and unapologetically during a holiday built around intimacy, the campaign reminded people that real care starts with honesty. It pushed the brand’s purpose forward in a way that felt modern, culturally aware, and disruptive enough to spark the dialogue Wisp exists to lead. #SayVagina
The success of this campaign’s initial launch in February 2023 made it an annual event, with the concept of “V-Day” being imitated by other women’s wellness brands.
Creative Direction by Mary Pagan
Graphic Design & Copywriting by Wisp Brand Team
Photography + Set Design by Diane Villadsen