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For the summer of 2017, ViX Paula Hermanny collaborated with The Beverly Hills Hotel on an exclusive swimwear capsule collection. I assisted with visuals for pitching the initial concept, and designed a hang tag for the items to be sold in the hotel boutique.
THE PITCH
We had a bikini designed with the Beverly Hills Hotel in mind, and wanted to provide an on-brand presentation to help their team visualize it as a piece of the hotel.
THE PROCESS
For the first round of hang tag comps, I played with the banana leaf print the hotel is known for. I also explored the idea of black & white stripes, a recurring motif for both ViX and The Beverly Hills.
After discussion amongst the team, I created the second round of designs focused on simplifying the inclusion of the banana leaves.
THE TAG IN ACTION
Ultimately, Round 2 / Option 2 was chosen as the final design by the teams at The Beverly Hills Hotel & ViX Swimwear.