For the summer of 2017, ViX Paula Hermanny collaborated with The Beverly Hills Hotel on an exclusive swimwear capsule collection. I assisted with visuals for pitching the initial concept, and designed a hang tag for the items to be sold in the hotel boutique.
We had a bikini designed with the Beverly Hills Hotel in mind, and wanted to provide an on-brand presentation to help their team visualize it as a piece of the hotel.
For the first round of hang tag comps, I played with the banana leaf print the hotel is known for. I also explored the idea of black & white stripes, a recurring motif for both ViX and The Beverly Hills.
After discussion amongst the team, I created the second round of designs focused on simplifying the inclusion of the banana leaves.
The first ViX retail store on the West Coast began as a pop-up shop at the Fashion Island mall in Newport Beach. I created an initial floor plan and interior design concept for the space, with two goals: speed of installation and cost-effectiveness. The majority of furniture and fixtures were repurposed from the ViX corporate office's showroom and leftover materials from a now-closed showroom in New York. I worked with the contractor and visual merchandising team to adapt our existing materials to the new space. All photos taken by me.
One of ViX's most popular styles, the Middle Loop Top, can be confusing to customers who aren't familiar with putting on the style. I developed a hang tag with an easy diagram to guide customers in the dressing room. At the request of our customer service team, I created a graphic for the e-commerce site with more detailed instructions for customers to refer to after receiving their purchase.
Images I photographed of ViX bikinis to use for Instagram and various marketing materials.
Various printed materials used for wholesale & direct to consumer marketing.
To be included with e-commerce orders, this card is updated with new imagery each season & offers tips for caring for fine swimwear.
Illustration to promote international shipping for the Sofia by ViX brand. Used for social media and email marketing.
The heart is located on Vitoria, Brazil, the city the ViX Paula Hermanny brand is named for.
A sample of the recoloring work I have done for ViX Swimwear's recent campaign photography.
A sample of e-commerce marketing emails I designed for the ViX Paula Hermanny brand.
A sample of e-commerce marketing emails I designed for the SOFIA by ViX brand.
The California State University system created the Red Folder to help faculty and staff identify, respond, and refer students in distress. The Red Folder is a reference guide that contains safety tips and contact information for a wide variety of emergency campus resources to immediately help any student in distress.
As the UI/UX Designer for the CSUSB Mobile team, I worked on translating the resources into an easy to use mobile app.
The Tour CSUSB application is targeted at incoming and prospective CSUSB students, as a means to introduce them to the campus and different departments. It contains an integrated map of the school, complete with Google Street View for each building, to provide a virtual tour of CSUSB from anywhere. The design was inspired by new signage on campus, which was installed shortly before developing the interface. The app is designed entirely with responsive CSS3 elements, making it suitable for any size of phone or tablet screen.
A promotional poster for “I Love New York: The Big Apple, 1920-1960,” a concert hosted by the Robert and Frances Fullerton Museum of Art.
