Mary Pagan

The Corporate Communications team at Preferred Hotels & Resorts developed a company-wide ideology to guide and inspire associates, centering around the message “Believe in Travel.” I created several pieces to spread awareness, including a desktop calendar for associates, a postcard to be distributed at events, and a pin holder.

Preferred Hotels & Resorts releases the Travel Planning Guide each year to highlight their diverse offering of 700+ properties worldwide. I updated the previous year’s layout, refreshed the color scheme, and sourced imagery for the 2018-2019 edition. I also performed all graphic production work for this 300+ page volume, which is displayed in guest rooms and public areas of all Preferred Hotels & Resorts properties.

A 5x7” tri-fold brochure that can be displayed easily in Preferred Hotels & Resorts properties to encourage guests to join the I Prefer Hotel Rewards program. The third panel is perforated so the form can be detached and handed in to hotel staff, and the guest can retain the information about the program.

The pineapple is a symbol of hospitality, and pineapple imagery is central to the Preferred Hotels & Resorts brand. I sourced relevant stock imagery and created these holiday greetings for associates to share with hoteliers and business partners.

Infographics created for the PR team at Preferred Hotels and Resorts, displaying 2018’s top destinations for Mexican and Brazilian travel markets, as well as 2019 predictions.

Preferred GIFTTS (Giving Initiatives For Today’s/Tomorrow’s Society) is Preferred Hotels & Resorts’ philanthropy program. The program, originally known as just GIFTTS, never had an official identity of its own. The goal was to create a logo to give the program its own identity that connected it to the PH&R brand.

Various printed materials used for wholesale & direct to consumer marketing.

For the summer of 2017, ViX Paula Hermanny collaborated with The Beverly Hills Hotel on an exclusive swimwear capsule collection. I assisted with visuals for pitching the initial concept, and designed a hang tag for the items to be sold in the hotel boutique.

One of ViX's most popular styles, the Middle Loop Top, can be confusing to customers who aren't familiar with putting on the style. I developed a hang tag with an easy diagram to guide customers in the dressing room. At the request of our customer service team, I created a graphic for the e-commerce site with more detailed instructions for customers to refer to after receiving their purchase.

A sample of e-commerce marketing emails I designed for the ViX Paula Hermanny brand.

A sample of e-commerce marketing emails I designed for the SOFIA by ViX brand.

The first ViX retail store on the West Coast began as a pop-up shop at the Fashion Island mall in Newport Beach. I created an initial floor plan and interior design concept for the space, with two goals: speed of installation and cost-effectiveness. The majority of furniture and fixtures were repurposed from the ViX corporate office's showroom and leftover materials from a now-closed showroom in New York. I worked with the contractor and visual merchandising team to adapt our existing materials to the new space. All photos taken by me.

Images I photographed of ViX bikinis to use for Instagram and various marketing materials.

Illustration to promote international shipping for the Sofia by ViX brand. Used for social media and email marketing.

The heart is located on Vitoria, Brazil, the city the ViX Paula Hermanny brand is named for.