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The first ViX retail store on the West Coast began as a pop-up shop at the Fashion Island mall in Newport Beach. I created an initial floor plan and interior design concept for the space, with two goals: speed of installation and cost-effectiveness. The majority of furniture and fixtures were repurposed from the ViX corporate office's showroom and leftover materials from a now-closed showroom in New York. I worked with the contractor and visual merchandising team to adapt our existing materials to the new space. All photos taken by me.