1
2
3
4
5
6
The Corporate Communications team at Preferred Hotels & Resorts developed a company-wide ideology to guide and inspire associates, centering around the message “Believe in Travel.” I created several pieces to spread awareness, including a desktop calendar for associates, a postcard to be distributed at events, and a pin holder.
The postcard states the full ideology, with the “Believe in Travel” graphic on the back to match the other assets. It is printed on soft touch card stock for a luxurious feel.
The pin holder is reversible, depending on the message that wants to be more strongly promoted. The placement of the pin on the “Preferred” side completes the Preferred pineapple logo. It is printed on soft touch card stock to match the postcard.
These pins are distributed to all corporate employees, given away at events, and are worn by front desk employees at Preferred properties.
Sample calendar pages.