Like-minded women’s reproductive health brands Wisp and Daye teamed up to co-brand one of Daye’s innovative microbiome screening kits. These kits use a tampon for sample collection rather than a traditional swab, resulting in better sample collection and a more comfortable collection process.
The teams developed a comprehensive user experience where patients purchased the kit on Wisp’s website, received results and treatment suggestions from Daye, and returned to Wisp for prescription care or health supplements. This has been one of Wisp’s most successful partnerships to date, enduring for years and regularly exceeding expectations in purchase rate and patient satisfaction.
We promoted the offering with a series of ads on trash cans in Brooklyn & Atlanta, top markets for both companies. I spearheaded the creative in collaboration with Daye and Wisp’s creative teams, marrying the brand aesthetics with cheeky copy alluding to the nature of the ad placement. Simultaneously, we wrapped a delivery truck that drove around Chicago, another top market.
I was personally responsible for designing the co-branded packaging and the OOH assets, and directed the Wisp team on the rest.
Installation images courtesy of Just Perfect Media
Below: Instagram launch carousel, launch email, and PDP
