Wisp operates in a category that major platforms routinely suppress: women's reproductive and sexual health. That means getting in front of the right people requires creativity and a willingness to go where the brand can show up without being filtered out. This programmatic DOOH campaign did exactly that. Working across 2,839 screens in the greater New York area (including billboards, urban panels, and in-pharmacy placements) we brought the Wisp brand into the physical spaces where our audience actually lives.
The results were hard to ignore: a 3.8x lift in brand familiarity, 4x lift in brand preference over top competitors, and a 107% lift in purchase consideration.
Read more here.
